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Challenge
Inspire as many local people as possible to visit, take part and engage in what has become one of the UK’s leading annual city festivals.
Solution
- Development of the ‘Jump in’ call to action inviting people to open their minds to everything the festival has to offer
- Create a simple design concept to frame the call to action and provide a consistent brand look and feel for all material across the city
- Design and produce the 60-page festival programme, as well as a wide range of collateral for more than 20 participating venues and wider city dressing, including shop windows, buses, lift doors, pendants and cross-street banners.
Results:
- Best combined music and literature event sales since 2012
- Best music event sales since 2009
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Tickets sold to 130 events over 10 days
