Bistro Du Vin

Hotel, Restaurant

Create a stand-alone identity for the Bistro to sit alongside the core Hotel Du Vin brand in order to help with clarity in the crowded restaurant marketplace.

Client website: www.hotelduvin.com/

The challenge

Develop and design a new Bistro brand to help differentiate it from the hotel and allow them to stand out to attract diners.
Reflect the locality of the Bistros and reinforce the quality of the offer.

Solution

Created the new Bistro Du Vin logo that is sympathetic to its classic style. Using a simple, clean serified typographic stack.
Used hand-etched illustrations to add personality, suggest permanence and heritage with a sense of value and craft.
Confident use of a singular icon with strong colours for greater impact.
Introduced a typewriter font for simplicity, authenticity and to evoke the all-important human touch.

Results:

Bistro Du Vin has been rolled out nationally across all venues.