The challenge

  • To transform Brighton Harbour Hotel’s seafront restaurant into a vibrant standalone diner and bar called Harby’s
  • Drive trade by appealing to a broader, more diverse customer base


  • Bold impactful letterpress style identity
  • British seaside meets Americana with a suite of vibrant menus with eclectic font styling to reflect its energetic atmosphere
  • Branded restaurant packaging – pizza boxes, sauce bottles, liners, food wraps, bill holders, loyalty cards
  • Characterful digital and printed marketing collateral  - internal posters, external A-boards, banner ads, flyers


“In the competitive landscape of hotel, restaurant and bars we needed to work with a branding and creative agency that had real experience in creating a point of difference, strategically as well as visually and fully understood the markets in which we were operating (all of which are different and complex in their own right). Having worked with Thissaway for many years we have always been confident in the team’s ability to listen, understand and deliver creative solutions that have given our brands complete stand out in the marketplace. Each concept delivered has, with their help been commercially successful in an industry where many are failing. This is a real testament to the Thissaway team.”

Emma Benney, Head of Marketing - Harbour Hotels Group