Challenge

  • To design and develop a new brand and website to entice new members to the existing course in Hellesdon Norwich, prior to their relocation to Weston Longville in the summer of 2019, which will see a modern 18-hole course, a 6-hole academy course both designed by European Golf Design.

Solution

  • Brand – Developed a range of logo concepts, colour palette, font style and brand expression which included brochureware, internal and external comms, followed by a redesign of the website.
  • Website – following the brand redevelopment, we redesigned the website:
    • Designed and developed an easily-editable WordPress website with drag & drop custom components for future scalability and in-house landing page management.
    • The website features a hole-by-hole course information guide and hands-off to BRS Golf for Online Tee Bookings / Reservations for members and visitors, and to Club Systems Members Hub.
    • Planned entire site structure, identified all content required, sourced images, uploaded all the content and on-page SEO.
    • Arranged photographer, planned shot plan and provided creative direction on shoot day

Results:

  • Marketing retainer covering marketing advice, media relations and social media support
  • New business won as a result of this project includes:
    • Further brand expression work.
    • In the process of designing poster templates so the internal team can create bespoke posters in-house. Also designing core signage, menus, member and corporate brochures and advertising and developing a sub-brand for the Stable food and beverage offering.