The Suffolk Coast

The challenge

• Create year-round noise about the Suffolk Coast as a destination
• Drive visitors to the Suffolk Coast website
• Increase the number of short break visitors

Solution

• Spring and autumn campaigns focused on highlighting the beautiful natural landscape of the area and off-the-beaten-track locations, as well as old favourites Southwold and Aldeburgh
• Core PR activity centred on securing national coverage through press and influencer trips, as well as offer-based slots and boxes
• Paid digital activity included a Facebook competition to give away free short breaks, while AdWords focused on reasons to visit the area during the shoulder months
• Development of fully responsive website and bespoke CMS, with template pages, integrated accommodation and events listing tool, search facility, listings database and interactive map
• Partnership with Greater Anglia, including station poster and email campaign

Quote

“With extremely tight deadlines and a modest budget, SRL managed to get our beautiful website up and running and delivered on all campaign KPIs – all aspects of this project were skilfully managed, delivering excellent results and return on investment, which was key as The Suffolk Coast DMO is a publicly-funded organisation.” Annie Willey, Brand Manager