Challenge

  • Encourage people in Norfolk and surrounding areas to get out and explore what’s on their doorstop by promoting things to do in the county’s seven districts, including Norwich City Centre, The Norfolk Broads and The Brecks

Solution

  • Scripted, filmed and edited a series of video shorts highlighting specific things to do in each location
  • Developed a ‘How to’ creative theme to run through each film, fire imaginations and inspire increased footfall to each area
  • Individual videos included:
    • ‘How to be a pirate’ – featuring swashbuckling families on the Norfolk Broads
    • ‘How to get lost in the woods’ – exploring the fascinating forests of The Brecks
    • ‘How to hop’ – focusing on the art of ale with county-based brewer Woodforde’s
  • Videos were seeded to relevant audiences through targeted, low cost Facebook advertising (£2K total spend over three months)

Results:

K

Video views – double our original target

K

Reach exceeded