Adnams & The Swan Hotel, Southwold

Boutique Hotel

Web design and development project 2017 - 2018

Challenge

To design and deliver a website to attract customers seeking an unforgettable coastal retreat to this high-end hotel in the charming Suffolk seaside town of Southwold following a £6m refurbishment by local brewer Adnams.

Solution

• Working closely with Adnams’ head of creative, Jess Turner to incorporate the hotel’s luxury look and feel into the site and inspire bookings
• Hotel wallpaper included as a border on all pages, along with unique ‘swan’s feet’ graphic theme
• High quality imagery used to bring to life the hotel’s plush interiors and decadent furnishings
• Identifying content and image requirements
• Training the web content team to upload and manage their own content upload and on-page SEO.

Quote

“Ania showed exemplary project management skills throughout the campaign, sharing her knowledge of the leisure industry and website construction, managing expectations on time-scales and communicating clearly with our project team at all times. She conducted our training on the platform with a friendly manner and really felt like one of the team.” Sarah Groves, Adnams Content Manager

Results:

New business won as a result of this project includes:

• Design and build of a conversion-optimised booking engine for the Swan site to integrate with Guestline’s API
• The development of six new websites for the brewer’s managed inns across Suffolk and Norfolk

147K

Sessions since launch

40%

Organic traffic

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