Research shows 5% of branded content generates 90% of engagement. Why? Because there’s so much average content out there. We’ll help you cut through the clutter with compelling ‘quality before quantity’ content that’s designed to bring your story to life and get your message across. In effect, content you can’t ignore.
A content marketing programme can only be as good as the strategy behind it. Ensuring we support your overall digital marketing objectives closely, we’ll carefully map and plan the full-cycle of touchpoints, channels and stages of you customer journey. From this strategy, we’ll then develop the tactics to help build your brand, drive social engagement, and enhance SEO efforts using the power of content.
With so many different formats, channels and potential audiences, creating high quality content consistently is challenging. But not for our expert creative content teams. They’ll bring your digital campaigns to life with engaging and effective content that supports your marketing. Content that includes everything from blogs, infographics and animated GIFs, to long-form guides and e-magazines.
Video is now the format of choice across many digital platforms. Our in-house team produces a variety of visual content – from full-length promotional videos to short-form social vlogs and website features. We can work with you from initial concepts to storyboarding to final production.
Seeding and outreach
Creating content is one part of the journey. The other part – often overlooked – involves promoting, distributing and getting it in front of the right people. It’s a saturated, noisy and fragmented world online, dominated by algorithms and publishers battling for precious digital space. We help ensure your content reaches the right people at the right time.
User Generated Content (UGC)
Positive content from happy customers is a powerful marketing tool. We help brands and businesses harness this power. This isn’t content you can create, but can certainly incentivise and use it to your benefit. All the while providing opportunities to connect with your customers in new and creative ways.