Specialist destination marketing, PR and communications
Thissaway specialises in delivering integrated destination marketing services and results-driven solutions for some of the UK’s largest tourism destinations and DMO’s.
How we can help
Understanding the unique and changing nature of tourism in the UK is key to being able to deliver results in an increasingly complex space.
Destination marketing is acknowledged as a pillar of the future growth and sustainability of tourism destinations in a highly competitive market.
A DMO’s digital presence is particularly important for attracting visitors. Statistics show that leisure travellers search a number of online platforms during their trip-planning activities. DMO websites that maintain fresh content (current events calendars, an up-to-date list of hotels and B&Bs, offers, and other practical travel information) are extremely valuable to prospective leisure visitors.
Web pages dedicated to specific “tourist routes” or “themed visits” are particularly effective for attracting visitors interested in high-adventure, culinary, golf, wellness, or other types of travel.
Having a vibrant tourism scene increases the likelihood that additional restaurants, shops, festivals, cultural, and sporting events will be attracted and take root in the destination, boosting the local economy.
DMOs must formulate campaigns that appeal to all travellers. This is where we come in. We apply our specialist knowledge to help solve the challenges facing destinations by applying the right marketing tactics to create individual campaigns that work.