Visit Northumberland

Challenge

• To get more national mentions in print and broadcast media and raise the profile of the county as a tourism destination – especially in the South of England.

Solution

• A campaign focused on showcasing the unspoilt, undiscovered nature of the county, its beautiful environment, heritage and food
• Pitching the destination to travel media as the ‘next big thing’ and coming up with original angles for national journalists to write about - something we specialise in.