Challenge

To help maintain THAI’s long-held reputation for excellent customer service among UK stakeholders

Solution

  • Providing a proactive and reactive press office service working with broadsheet and high-end consumer long-leads to secure fact box and in-article coverage for THAI in exchange for flight support
  • Other services included securing trade coverage for fleet and route news, as well as speech writing for senior THAI management and on-stand support for THAI at the industry’s premier annual event World Travel Market

Quote

““Paul and Mark provided a very effective press office service for us over a number of years, using their extensive media network to secure positive, on brand coverage for THAI in the publications we wanted to be seen. Their expertise also proved valuable in managing incoming media enquiries and minimizing coverage around potential issues.”

Arthorn Dhamabutra, marketing and communications manager, Thai Airways (UK and Ireland)

Results:

  • Regular national coverage – Times, Sunday Times
yrs

Retained agency