Hotel du Vin

Boutique Hotel, Hotel Chain

Brand agency since 2012

Challenge

Refresh the brand expression of this original boutique hotel chain following an acquisition in 2016 by Frasers Group
Re-emphasise the brand’s premium appeal in line with significant investment in new and existing locations
Collaborate with a team of partner agencies (web, PR, marketing) to achieve a consistent look and feel for the newly-energised brand.

Solution

Development of new brand guidelines, colour-palette and aspirational photographic style, working with renowned photographers Ki Price and Amy Murrell to create a more confident, and consistent look and feel
Creation of identity and promotional collateral for the brand’s forthcoming new opening at premium-tier property Avon Gorge, Bristol to sit alongside its five-star site, 1 Devonshire Gardens, Glasgow.

Results:

The quality of our output for Hotel du Vin has led to us winning more work with other hotel / resort brands in the Frasers Group, including Malmaison and Frasers Hospitality