Hotel du Vin

Challenge

• Refresh the brand expression of this original boutique hotel chain following an acquisition in 2016 by Frasers Group
• Re-emphasise the brand’s premium appeal in line with significant investment in new and existing locations
• Collaborate with a team of partner agencies (web, PR, marketing) to achieve a consistent look and feel for the newly-energised brand.

Solution

• Development of new brand guidelines, colour-palette and aspirational photographic style, working with renowned photographers Ki Price and Amy Murrell to create a more confident, and consistent look and feel
• Creation of identity and promotional collateral for the brand’s forthcoming new opening at premium-tier property Avon Gorge, Bristol to sit alongside its five-star site, 1 Devonshire Gardens, Glasgow.