Challenge

  • Maximise brand appeal to drive new memberships and retain existing members at the brand’s 29 state of the art gyms across the UK – including its latest addition in Portsmouth

Solution

  • Brand refresh – including bespoke sports-brand-inspired photographic style to appeal to a more aspirational, lifestyle-focused customer
  • Strong focus on seasonal acquisition and referrals campaigns
  • Creation of sub-brand fitness identities
  • Full suite of marketing materials, including brochures, e-shots, web and social assets, internal and external signage and digital banner screens.