Challenge
- Maximise brand appeal to drive new memberships and retain existing members at the brand’s 29 state of the art gyms across the UK – including its latest addition in Portsmouth
Solution
- Brand refresh – including bespoke sports-brand-inspired photographic style to appeal to a more aspirational, lifestyle-focused customer
- Strong focus on seasonal acquisition and referrals campaigns
- Creation of sub-brand fitness identities
- Full suite of marketing materials, including brochures, e-shots, web and social assets, internal and external signage and digital banner screens.
