The Hotel Folk
Full service marketing agency for the group that has evolved over 20 years, delivering marketing director support, website design, and digital marketing management and consultancy.
Challenge
Rebrand and reposition the TA Hotel Collection to attract a younger audience, retain the existing older clientele and appeal to a different calibre of prospective staff when recruiting.
We created a warmer more relatable name for the collection, designed a new logo, brand guidelines and a staff manifesto full of personality. Working with photographer Adam Lynk the imagery for the websites was art-directed by our creative team. With the brand foundations in place we then designed and developed a customisable website that could be used across the Group, bringing consistency to the brand and showcasing the hotels’ strengths. A total of nine websites were built, with a staggered roll-out. The websites were built using headless technology, coupled with Umbraco CMS for superb flexibility and ease of design upgrades.
We've delivered
A comprehensive and cohesive rebrand redefining a collection of hotels that guests want to visit and that staff aspire to be a part of.
Results:
- Length of client relationship - we’ve seen the company quadruple in size and become a leading part of the Suffolk tourism landscape over the last two decades.
- “Since the redesign and launch the stats across the group have been superb. We’ve seen room nights increase by 27%, revenue increase by 29% and Booking.com revenue decrease by 25% which results in a decrease in commission spend.” David Scott, CEO, The Hotel Folk
