Specialist hotel marketing, PR and communications
Thissaway specialises in delivering integrated hotel marketing services and results-driven solutions for some of the UK’s leading hotels and resorts.
How we can help
Understanding the unique and changing nature of the hotel sector in the UK is key to being able to deliver results in an increasingly complex space.
The hotel industry has changed considerably as hotels have shifted to adapt to new technology and changing consumer behaviour, which have in turn changed how hoteliers conduct business. Thanks to online travel agencies and advancements in technology, modern travellers are more sophisticated and educated. Consumers have turned away from high street travel agents. They may be influenced by bloggers and friends on social media, comparing across many platforms and booking last minute.
With this shift to tech, hotels and resorts need to make their digital marketing work harder and smarter than ever to retain relationships, engage new audiences and drive direct bookings.
We apply our specialist knowledge to help solve the challenges facing hotels and resorts by applying the right marketing tactics to create individual campaigns that work.
At the start of our journey together we will work with you to understand your audiences, challenges, and pinch points. This is about confirming ‘customer conviction moments’ to help inform real engagement and sales, and will help shape our approach.
Next, we’ll take what we’ve learnt to craft a bespoke solution. We use knowledge about your business and your customers to inform digital marketing, PR, design, brand work, website builds and booking engines to bring measurable results. The mix we use will be tailored to your unique challenges.
When we have completed our campaign or met an objective, we will reflect on the journey – no matter the project size. This helps ensure that we can adapt and grow as your business does, for greater success on an ongoing basis.
- ROI: output, outcome, outtakes
We’ll use everything we’ve learnt to help plan for our future journeys, and the beginning of the next chapter.