PPC (Pay-Per-Click) allows you to appear above organic search engine results, a great way to increase awareness and visibility of your brand online.
We like to think of our team as an extension of your own marketing team, where we work with you closely to understand your business and what you are trying to achieve so we can set realistic goals to achieve positive returns from pay per click advertising. Whether you're new to PPC or an established advertiser, we can help you structure your account(s) for the best possible Return on Ad Spend.
Paid search results
Paid search allows you to promote your travel or tourism website on Google, Bing or a combination of both search results, on display networks and on YouTube. It's measurable, cost effective, highly targeted and presents the most relevant and accurate results in response to a user’s query. And best of all, you only pay when someone clicks on your ad and you determine exactly how much you want to spend, so you're in complete control.
A PPC audit acts just like a MOT. It gives you the opportunity to delve into your existing account setup, to identify problems, and rethink your overall PPC strategy. Are you enhancing elements that work well and reducing wasteful spend? Does your campaign structure make sense? Are your landing pages up to scratch? Performing a PPC audit allows us to provide strategic recommendations to improve quality scores, click-through rates, conversions and increase Return on Ad Spend.
Target previous visitors to your website with ads to tempt them to convert. Retargeting involves showing paid ads to users based on their past web activity on your site. Remarketing allows you to follow users and show your ads to them across Google’s large network of partner sites on the Google Display Network.
In today’s highly social world you have to pay to reach and engage with your target audience. Paid social advertising uses advanced targeting systems to find new customers. It’s super cost-effective and trackable. We'll help you create a content strategy for paid social to get the best results.
- Part of the Google Partners Programme
- PPC team members are Google Ads Search certified
- You'll have access to a dedicated account management team with knowledge and experience working within travel & tourism PPC.