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National Trust
Heritage
National and local brand expression, design and copywriting projects for the National Trust since 1997
Client website: www.nationaltrust.org.uk
Challenge
- Design and produce the National Trust’s annual Holidays brochure featuring more than 400 cottages, campsites, bothies and hotels
- Bring to life the National Trust’s offer in an elegant and engaging way, while at all time respecting the brand
- Evolve the latest edition and portray messages
Solution
- A clear focus on beautiful properties in fantastic natural settings
- Strong use of glorious imagery
- An ingrained understanding of the brand developed over 20 years to inform copy editing style
- Other projects over the years have included designing the charity’s outdoors guide, groups guide, working holidays brochures and map guides – all of which are used across the UK
Results:
yrs
Long-serving client
