Challenge

  • Design and produce the National Trust’s annual Holidays brochure featuring more than 400 cottages, campsites, bothies and hotels
  • Bring to life the National Trust’s offer in an elegant and engaging way, while at all time respecting the brand
  • Evolve the latest edition and portray messages

Solution

  • A clear focus on beautiful properties in fantastic natural settings
  • Strong use of glorious imagery
  • An ingrained understanding of the brand developed over 20 years to inform copy editing style
  • Other projects over the years have included designing the charity’s outdoors guide, groups guide, working holidays brochures and map guides – all of which are used across the UK

Results:

yrs

Long-serving client